Post by account_disabled on Mar 11, 2024 7:11:47 GMT
The matter but so too do the sites hosting them In Wikipedia and big sites like them dominated many results simply by virtue of their raw link authority and importance. Today domain authority still plays a role but its not just link equity or the size and popularity of the site that matters. Theres an element of topical authority and expertise in Googles algorithm that can deliver dramatic results to those willing to lean into it. For example in the SEO field Moz has topical authority thanks to our years of writing about the subject earning links from the field becoming associated with the subject and the close semantic connection that the words Moz and SEO have all over the web.
The entity Moz surely lives in some to SEO just as SeriousEats lives Europe Cell Phone Number List alongside recipes Dribbble lives alongside design Zappos lives alongside shoes and Zillow lives alongside real estate. Last year I showed off this slide when talking about the power of brand associations In many cases its not just about optimizing a page for a keyword or earning links to that page but about what your brand means to people and how the entity of your brand or organization might be associated with topics and topical authority in Googles eyes.
This means that onpage optimization sometimes extends to onsite optimization and even offsite brand building. If Moz wanted to start ranking well for keywords far outside its current areas of thought leadership and topical relevance wed likely need to do far more than just go through the onpage SEO checklist and get some anchor text links. Wed need to create associations between our site and that content space and indicate to Google and to searchers that they could trust us on those topics. If youre working on ranking for sets of keywords around a subject area and struggling to make progress despite nailing those two topical authority.
The entity Moz surely lives in some to SEO just as SeriousEats lives Europe Cell Phone Number List alongside recipes Dribbble lives alongside design Zappos lives alongside shoes and Zillow lives alongside real estate. Last year I showed off this slide when talking about the power of brand associations In many cases its not just about optimizing a page for a keyword or earning links to that page but about what your brand means to people and how the entity of your brand or organization might be associated with topics and topical authority in Googles eyes.
This means that onpage optimization sometimes extends to onsite optimization and even offsite brand building. If Moz wanted to start ranking well for keywords far outside its current areas of thought leadership and topical relevance wed likely need to do far more than just go through the onpage SEO checklist and get some anchor text links. Wed need to create associations between our site and that content space and indicate to Google and to searchers that they could trust us on those topics. If youre working on ranking for sets of keywords around a subject area and struggling to make progress despite nailing those two topical authority.